Much as i loved the Baddiel and Skinner show allured to in the posting title, i discovered something that eclipses that, at least in the range of fantasy games and could become perhaps the coolest virtual toy on the web yesterday:
Trek Bikes, have set up the facility on their website to design your own custom built Madone 5 or 6 Series bike - so much fun (the one pictured above would cost in the region of $8,000 but virtual bikes = virtual dollars so push your respective boat out and Go for it!)
If you really like the design you can print it off, e-mail it to friends or even place an order, the only down side appears that you have to occupy yourself for 30 days whilst it is built though - gonna be a long month...!

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